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Bikers For Boobies and Shining your light!

Just a few weeks ago Cindy approached us with the idea of having a charity run to raise both awareness and funds for our nonprofit.


Cindy is one of our advisors (we were lucky enough to be on her internet TV show not too long ago) and author of "It Is What It Fucking Is." When she was diagnosed she had always wanted to go on a bike ride for charity. So we're happy she gets to finally realize that goal with us and she gets to coordinate it too!


Your founders don't ride! We're not that cool - but Cindy is one badass chick and she's putting this all together for us! We're amazed at the outpouring of interest and support this event has raised in just a few short days.

We even had Viking Cycle and Viking Bags reach out to us and offer a door prize worth over $100 to give to one lucky participant! So far they've been super cool to work with.

Check out their sites and sister brands if you want some gear to have before the ride:

Viking Bags

Viking bags AU

Viking Cycle

Elite Sports

Born Tough


So we hope you can start the day with us on 9/24/22 for this awesome ride and then stick around afterwards for out 3rd Annual #LightTheValleyCT Shine event at Three Saints Park in Bethany, CT. The Viking Group will have provided one of many awesome prizes you can win just by joining us!


As always, thank you for all the support. We're lucky to have such a wonderful following and we're so grateful that we have the opportunity to help, even in some small way. We're also thrilled to meet new contacts and learn about other organization.

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